In 2009 touch-screens and improved browser technology have made mobile handsets much more user friendly and technologies have become cheaper, giving a boost to mobile Internet as an overall result.

Today there are 2.2 billion people with a mobile phone but no PC and 1+ billion PC owners using their mobiles as well. If that is not enough considering that Smartphone sales will outsell PC by 2011, you will get a bigger picture of the potentiality of this market.

Google has just invested $750 million in the purchase of AdMob, one of the leading mobile advertising providers. AdMob claims to serve “more than 8.5 billion mobile banner and text adverts per month across a wide range of leading mobile websites and applications in more than 160 countries.” Moreover recently, Google reported that searches by mobile users on its sites increased by 30 percent in the third quarter and AdMob said that iPhone and iPod touch traffic “increased 19 times worldwide between September 2008 and September 2009 in the AdMob advertising network.”

Considering also the collapse in the subscription ringtone market and the slow development of mobile commerce in other sectors, all seems to lead and converge to a winning actor – the mobile casino gaming industry.

Via mobile, consumers can safely and securely bet on just about anything they wish to from virtually any location. Mobile sportbooks, mobile casinos, mobile bingo halls, mobile poker rooms, mobile scratch cards are now becoming a reality

“Mobiles are a constant companion, and as such there’s no doubt in my mind that mobile betting will take a significant share of bookmaker turnover in the near future, particularly for in-play betting” – Sabin Brooks, chief marketing officer at BETNOW.