Email marketing is a great tool you can decide to use for both existing and potential customers. It is a great thing because you will not have to pay a lot of money and the results are great. Also, the time spent for creating an email marketing campaign is minimal in comparison to the results. However, the only thing that keeps alive every email marketing campaign is the list building strategy used by the campaign manager.

In this article you will learn a few important things about list building:

a) First of all, you should ask for the email address of the visitor. Unfortunately, not many websites use this technique for growing their lists. This is the simplest way of doing that and you should not waste it.

b) Another thing you can do is add an email opt-in list to the website. This is another thing that can help you build your lists. The advantage is that you will both get the name and the email address of the visitor.

c) Offering freebies is another important part of your campaign of list building. People have always wanted free things because this is in the human’s nature. Therefore, you will be successful with your list building if you will offer freebies in return.

d) Social media is a very important place where you can get all sorts of advantages for your website. Even if Twitter and Facebook are mainly social media networks you can use them in your advantage. You should inform people that you have a newsletter and ask them to subscribe.

e) Another great strategy is to offer tell-a-friend freebies and allow people to automatically inform a friend about your offer. This way you will get their friends’ email addresses and you can start building up your lists of potential customers.

f) Using PPC ads in order to build your opt in lists is another way. However, traffic should be great converted into customers or at least potential customers so if you are not experienced in this field you should avoid it.

You can benefit from a lot of advantages with building your lists because the number of customers you will get is proportional with the number of potential customers you have on your lists. Therefore, building your lists should be one of your major concerns when it comes to implementing an email marketing strategy.

Also, you should be aware that ethics is a crucial point when building your lists because tricking people into subscribing or spamming will not bring you any actual results and furthermore you can have serious problems in some cases.

This article was written in cooperation with thewholebird.com